The WNBA has signed a massive national media rights deal unlike any it has ever seen before, largely driven by the extraordinary accomplishments Caitlin Clark has brought to the league

Caitlin Clark dribbling against Courtney Williams

Caitlin Clark and Courtney Williams (Photo by David Berding/Getty Images)
The WNBA has signed a massive national media rights deal unlike any it’s ever seen before.

The league has been receiving lots of extra attention lately, much of which is due to the arrival of Caitlin Clark. And it’s set to get paid handsomely for it.

According to a report from The Athletic, the WNBA is set to receive around $2.2 billion over the next 11 years, having negotiated deals with Disney, NBC, and Amazon.

“The NBA negotiated the WNBA’s new deals during its just-completed rights talks, where it reached an agreement with Disney, NBC, and Amazon on an 11-year, approximately $75 billion set of contracts. The WNBA’s national media rights agreements are with those companies as well; ESPN, NBC, and Amazon will all have their own WNBA packages.”

The NBA’s board of governors approved the deals this week, but they aren’t official yet because Warner Bros. Discovery, TNT’s parent company, claims to have matching rights for a package but has yet to decide whether to use them.

The WNBA Could Make Up To Six Times As Much As What They Make Currently, Thanks To Caitlin Clark

The WNBA’s current deals, set to expire after the 2025 season, are worth around $50 million a year. The new deals will pay around $200 million a year, but the league could make up to six times what it makes now as the new contracts allow them to bring in new partners, which is a huge possibility given Clark’s growing influence.

Two other rights packages are expected to be sold for an additional $60 million annually.

An agreement is also in place to revisit the rights deals in three years if interest in the WNBA continues to grow and the rights become undervalued.

WNBA commissioner Cathy Engelbert said earlier this year that she hoped the league would at least double its rights fees. It appears expectations have been far exceeded.

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The recent national media rights deal signed by the WNBA is a game-changer for the league, with a whopping $2.2 billion set to come in over the next 11 years. This unprecedented deal, negotiated with major players like Disney, NBC, and Amazon, marks a significant milestone for women’s sports. One of the key factors driving this lucrative deal is the rising star power of players like Caitlin Clark. The Iowa standout has been making waves in the basketball world, drawing in new fans and increasing viewership for the WNBA. With these new media rights agreements in place, the league is poised to capitalize on Clark’s popularity and potentially make up to six times more than its current earnings.The WNBA’s current deals, worth about $50 million annually, will be dwarfed by the new contracts that will bring in around $200 million per year. Additionally, the potential for new partnerships and revenue streams could further boost the league’s earnings. The inclusion of two additional rights packages worth $60 million each year demonstrates the growing interest in women’s basketball and the potential for even more revenue in the future.Commissioner Cathy Engelbert’s hopes of doubling the league’s rights fees have already been surpassed, with the new deals exceeding expectations. The possibility of revisiting the rights agreements in three years highlights the dynamic nature of the media landscape and the WNBA’s commitment to maximizing its earning potential. Overall, this new media rights deal marks a significant step forward for the WNBA and a major win for women’s sports as a whole.

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Source: USA Today

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The WNBA has signed a massive national media rights deal unlike any it has ever seen before, largely driven by the extraordinary accomplishments Caitlin Clark has brought to the league

The WNBA Could Make Up To Six Times As Much As What They Make Currently, Thanks To Caitlin Clark

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The WNBA Could Make Up To Six Times As Much As What They Make Currently, Thanks To Caitlin Clark

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