Travis and Jason Kelce have landed a massive deal with Wondery to distribute their “New Heights” podcast.
New Heights Podcast
Travis and Jason Kelce are taking their podcast to “new heights.”
The famous NFL athletes have signed a three-year deal with Amazon’s Wondery, giving the company exclusive ad-sales and distribution rights. A source familiar with the deal told Variety that the deal between the Kelces and Wonder is worth more than $100 million.
Beginning on Aug. 28 — the kickoff of the new NFL season — Wondery will have global distribution rights to all audio and video episodes of “New Heights With Jason and Travis Kelce,” including the podcast’s back catalog.
The deal is worth more than $100 million, Variety reported.
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The deal starts on Aug. 28 — the same day as the new football season kicks off.
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The audio company will also have rights to create international adaptations of “New Heights” and rights to monetize and distribute audio and video episodes, the trade publication reported.
A rep for Wondery didn’t immediately return Page Six’s request for comment.
“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,’” the Kelce brothers said in a statement. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’!
“We are thrilled to start Season 3 — see you soon, 92%ers!” the siblings said in a statement.
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Th Kelces have admitted the Kansas City Chiefs tight end’s relationship with Taylor Swift has skyrocketed the podcast’s popularity.
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“We are going to create some groundbreaking moments together through this partnership,” the statement continued. “We are thrilled to start Season 3 — see you soon, 92%ers!”
“New Heights” grew tremendously last season, no doubt in part to an assist from the Kansas City Chiefs tight end’s girlfriend, Taylor Swift.
In June, retired Philadelphia Eagles player and Travis acknowledged the effect the pop star had on its podcast audience.
“We do have a lot of new football fans coming in,” Travis said in June.
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Jason, who shares three children with wife Kylie, said the Swifties and his podcast allows worlds to “collide, which is awesome.”
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“We do have a lot of new football fans coming in,” Travis, 34, shared at the Cannes Lions festival. “So not just talking football like we would in the locker room, trying to, like, necessarily dumb it down or make it more simple so that everybody can follow along and still enjoy the show.”
Jason, 36, added that he loves that the podcast is getting more girls “to get involved in a sport where previously there wasn’t much interest,” while also bringing dads and daughters together.
The new ESPN analyst – who shares three daughters, Wyatt, Elliotte and Bennett, with his wife, Kylie – gushed that their podcast allows worlds to “collide, which is awesome.”
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Source: The Wall Street Journal
